Does a podcast need to have a website?
Your podcast will be hosted by your hosting platform, and some hosting platforms will create a basic website for you. This is a great option if you’re simply looking for an archive of all of your episodes and show notes. However, do you need to create a more sophisticated website using WordPress or Squarespace? Keep reading to find out!
A Website Helps with Discoverability
Your podcast is composed primarily of audio. However, search engines are designed to index text, meaning your podcast won’t appear in search if it is audio-only. By including your show notes and utilizing SEO on your website, you can maximize your opportunities to be discovered by people searching the internet for a specific topic.
A Website Allows You to Connect with Your Audience
Building a community is one of the primary reasons people start podcasts. By having a website, you can make it easy for your audience to contact you, and find out more about you.
You Can Direct Your Audience to Specific Episodes
While podcast directories such as Apple Podcasts and Spotify organize episodes chronologically, you can choose which episodes to feature on your website. Embedding a podcast player directly to your website allows your audience to explore your content without ever leaving your website.
A Website Serves as Your Central Hub
Your website makes it easy for you to point your audience directly to where you want them to go by utilizing calls to action. Examples of calls to action include:
- Leave a review
- Check out products or services
- Sign up for your email list
- Follow you on social media
Whatever action you want your audience to take, make sure you highlight it on your website!
You Own Your Website
Social media is a great tool for promoting your podcast, but the truth is that you don’t own your social media accounts. If your social platform were to shut down, would you have a way to connect with your audience? Those that used the popular social platform Vine experienced this first hand when Vine was shut down in 2016. Having a website is a good way to ensure that you aren’t at the mercy of a social platform that you don’t own.
It’s Time Consuming
Designing, managing, and building a website takes time. If creating a website is going to spread you too thin and result in neglecting your actual podcast, then it’s probably not the right decision for you right now.
Ultimately, a podcast website is a tool that can help expand your reach. However, a website isn’t required in order to start a podcast. One of the best things about starting a podcast is that with the right resources, starting a podcast can be incredibly easy. As you grow more comfortable, you can build upon what you’re doing to grow your show.
If you’re looking for a to z guidance on starting a podcast or looking to take your podcast to the next level, make sure to check out the courses and connections included in the StartAPod subscription for only $5.99/month.