In our last post, we went over how to prepare for a podcast interview. But what do you do after the interview? If you simply post the episode with no additional follow up to your guest, you’re missing a huge opportunity to promote your show.
Thank You Email
It’s a good practice to always say thank you. After your interview with your guest, send them an email thanking them for the great episode, and give them an idea of when you will be releasing the episode. Let them know they can expect another email from you before your release.
Episode Release Email
Think of your episode release email as a mini press kit for your episode. You want to make it as easy as possible for your guests to promote your show without doing a ton of extra work on their part. If you make it easy for them, they are way more likely to follow through. Some things to include in your episode release email are:
Create an image designed specifically for your episode, and send it to your guest. This image should include the guest’s name, episode name, show name, and your show’s social media handles. You can keep it simple using your cover art as a template and editing it to include a photo of your guest, or you can add more branding elements to make it fit your brand aesthetic. Feel free to get creative here! We love using free templates on Canva for image creation.
Keep in mind that your guest will likely be more inclined to post the image if their photo is in it.
Mock up the accompanying text so all your guest has to do is copy and paste it into the post. What you write is up to you: maybe you want to list the episode takeaways to get people interested, or maybe you provide a mini bio about your show so viewers can know what to expect when they tune in. You may also choose to included sourced hashtags
You also want to let your guest know that the info you send them is intended to make it easy on them, but they’re welcome to use different wording or images in their posts. Note that while you want to encourage your guests to post about the episode, you want to be careful not to make it seem like they are required to post about it.
Posting on Your Social Channels
The above applies to what you want your guest to post on their social media channels, but what are you posting on yours? It’s totally fine to use the same image you sent to your guest and edit the caption slightly. The #1 thing you want to do in your post is to thank your guest. Tell your audience why they need to tune in, and talk about how awesome your guest was to have on your show. You should genuinely want to hype people up about your guest. Make sure to tag them in your post to ensure that they see it, share it, and to direct your audience to their page if they want to find out more about them.
Following up with your podcast guests has a big impact on whether they will share your episode or not. If you’d like to learn more about recording guests, check out our production course!