Having guests on your podcast is a great way to create fresh content as well as gain exposure to your guest’s audience. Keep reading to learn how to book podcast guests!
You may be wondering: How do I find guests for my podcast? Begin by making a list of every person you can think of that you would like to have on your show. Be creative in this step, and feel free to dream big!
Once you’ve created your initial list, revisit it. Have you added all of the people you know personally that could speak on something related to your niche? Your own circle is likely full of people that would be thrilled to be on your podcast. Don’t overlook these people just because they aren’t “names.” Anyone can make a great guest!
When you’re ready to expand beyond your own circle, look for leaders in your industry or niche. Also consider researching similar podcasts in your niche. Could you invite the host to be on your show? Who are their guests? If they’ve been on a podcast similar to yours, chances are they’d agree to being on your show.
Some bigger guests might only be willing to guest on podcasts with large audiences. However, this is not always the case! You might be surprised by who agrees to be on your podcast. Remember, people love taking the opportunity to talk about themselves. This is one of the great things about podcasting. Leaders in your industry will likely be happy for the opportunity to connect with your audience and spread their message.
Even if you’re not sure if a potential guest will agree, you should still add them to your list. At the end of the day, it never hurts to ask.
Once you’ve decided on your guests, email them your pitch. If appropriate, you can also try reaching out to them on social media.
It’s a good idea to create a pitch template that you can re-use every time you’re pitching a guest. However, always make sure to personalize your template! You will be more likely to receive a response if your guest feels like they are receiving an email tailored to them.
Your pitch should include:
- A short bio about you/your show
- Why you think this person would be a good fit for your show
- Any benefits to being a guest on your show
Remember to keep your pitch short and follow up if necessary.
Once your interview is scheduled, make sure your guest is aware of any necessary details about the interview, including the location of the interview (in person or virtual). Also make sure to collect any information from your guest that you might need. This could include:
- Guest release
Booking your podcast guests is only the beginning. Once your guest is booked, it’s time to begin researching and preparing for a great interview. Check out this post to learn more about preparing for interviews. For in depth guidance about working with podcast guests, check out our courses!