Think about television shows that you love. Can you hum along with their opening credits? What about commercials you’ve seen over and over: can you hear their jingle or catchphrase in your head? Your podcast intro operates the same way. Your intro provides a lasting impression, and over time it will be what your listeners associate with your podcast. Therefore it’s important that your intro effectively communicates key elements of your show.
There are no hard and fast rules when it comes to how to create a great podcast intro. You are welcome to strike out on your own and try something completely new if that works for you. However, the following suggestions should provide you a good starting place.
KEEP IT SHORT
Generally speaking, podcast intros are on average 30 seconds long, and no longer than 2 minutes. Remember, this will play in every episode, so your subscribers will be extremely familiar with your intro. You don’t want to make it so long that your audience loses interest before getting to your main content. The first 5-8 minutes are the most critical to capture your audience, so use the time wisely.
USE THEME MUSIC
Music is an excellent tool for creating brand recognition and for building momentum for your show. Keep in mind that any music you use in your podcast needs to be properly licensed, including the music in your intro. You can find royalty free music at AudioJungle or Soundstripe, or hire a composer to create a theme just for you.
WRITE A SCRIPT
Writing a script for your intro will help ensure that it contains all of the necessary information. You script should include:
- The name of the podcast
- Your name or the host’s name
- 2-3 sentences of what your show is about
- Why someone should listen to your show
The last piece is the most important. What makes your show unique? Keep in mind that new listeners might only listen to your intro before deciding whether or not to finish your episode. Why should someone keep listening to your podcast? Giving a strong reason for why someone should listen will not only help you stand out, but it will also help you connect with your ideal listeners and ensure that they stick around for the full episode.
RECORD YOUR INTRO
Whether you choose to record your own intro or hire a voiceover actor depends on you and your podcast. In some cases, it makes sense for the host of the show to be the voice of the intro, but choose whatever feels right for you. When recording, take some time to warm up, and record several takes. As with your podcast, record it with as high quality audio as possible, and don’t forget to have fun! Remember that your intro will be a part of every episode, and your listeners will be able to tell if you’re enjoying yourself. If you’re having a good time, so will your audience!
We hope this post helps you create a great podcast intro that gets your listeners excited for more. To learn more about growing your podcast, check out 3 Tips to Upgrade Your Podcast!