Last week’s post was all about how to create a great podcast intro. This week, we’re covering how to create a great podcast outro. The following suggestions will give you a good place to start, but remember that there are no hard rules when it comes to your podcast outro.
KEEP IT SHORT
Just like your podcast intro, you want your podcast outro to be short. If your outro is too long, listeners will be unlikely to listen through and will therefore miss your message.
RECORD YOUR OUTRO
You can either choose to voice your own outro or hire a professional voice over artist to record it for you. We recommend that you keep your outro consistent with your intro. In other words, if you voiced your own intro, we recommend that you voice your own outro as well.
Creating a great podcast outro will help leave your listeners excited for more. If you want to learn more, check out our courses to learn everything you need to create a successful podcast.
SAY THANK YOU
It’s always a good idea to close your episode by thanking your guests for listening. Remember, as of May 2020, there are now over a million podcasts available. Your listeners have endless options for shows they could be tuning in to, and the fact that they are listening to yours should mean something to you. Let your listeners know you appreciate them with a simple thank you.
STATE A CLEAR CALL TO ACTION
Arguably the most important part of your podcast outro is stating a clear call to action. What do you want your listeners to do next? Do you want them to leave your show a review? Share the episode with a friend? Visit your website to check out your online courses? Follow you on social media? Whatever it is, make sure your call to action is clear. Avoid using multiple calls to action in the same episode; instead choose just one so as not to confuse your listeners. You are always welcome to record multiple outros with different calls to action to test which performs best.
LET LISTENERS KNOW WHERE TO CONNECT WITH YOU
It’s a good idea to let your listeners know where they can connect with you online in your outro. You don’t have to list every place they can find you, stating your website or primary social media channel is sufficient. Connecting with your listeners outside of your podcast is one of the ways to turn casual listeners into avid fans.
USE THEME MUSIC
If you use theme music in your intro, it’s a great idea to use the same theme music in your outro. The music you use is a part of your podcast’s brand, and the repetition will help solidify the association in your audience’s minds. Keep in mind that any music you use in your podcast needs to be properly licensed, including the music in your outro. You can find royalty free music at AudioJungle or Soundstripe, or hire a composer to create a theme just for you.
We hope this post helps you create a great podcast outro that gets your listeners excited for more. To learn more about growing your podcast, check out 3 Tips to Upgrade Your Podcast!