One of the number one questions we receive is: How do I gain podcast listeners? How do I grow my podcast audience? In this post, we’ll go over some of the key elements to attracting new listeners and growing your fanbase.
Start with a Solid Foundation
Listeners appreciate podcasts with good sound quality and seamless edits, no matter the content. Fortunately, with the advancement of audio technology and equipment, it is easy to do, and affordable, too. In terms of editing, we recommend investing some time into learning how to effectively edit your podcast. This will save you time in the long run, and will ultimately improve the quality of your show.
StartAPod offers three courses that break down podcast editing in easy to follow steps: Editing in Audacity, Editing in GarageBand, and Editing in Pro Tools First. Access them all and the rest of our courses for only $5.99/month!
When it comes to your content, create new episodes with your ideal listeners in mind. What would they want to hear? Are there problems you can help them solve? Why should they tune in to your podcast? Brainstorming the answers to these questions can be fun and informative. It’s okay if you don’t have all the answers yet; your podcast and the content you deliver will continue to evolve as you spend more time podcasting.
Focus on Relationships, Not Numbers
It can be really easy to get caught up in the numbers, but we encourage you to focus instead on building relationships. If you post about your show on social media, make sure you’re engaging with your audience and not simply waiting for them to come to you. Be proactive in your relationship with your listeners: comment on their posts, start conversations, answer their questions, and show up for them as much as they show up for you.
Focusing on building relationships will help convert your casual listeners into true fans, who will then spread the word to their friends and colleagues with similar interests.. Plus, at the end of the day, podcasting is largely about building connection. Don’t lose sight of that in the pursuit of growing your show.
Leverage Your Existing Audience
Whether you have 5 listeners or 5,000, the fact that real people are tuning in to your show should be something you celebrate! Leverage those listeners by utilizing a call to action within your podcast episode. Examples of calls to action could include:
- Leave a review
- Subscribe to the show
- Send it to a friend
- Share the episode on social media
There are unique advantages to each call to action, so the one you choose depends on you and your podcast. Reviews provide social proof that the show is worth tuning in to and they also play into how your show ranks within Apple Podcasts. Subscribing ensures that your listeners never miss your episodes, and a personal recommendation to a friend can go a long way.
Remember, people listening to your podcast are almost always on your side and will be happy to support the show. Let your audience know how you’d like them to support you so they can take action!
Utilize the Power of SEO
SEO is a powerful tool when it comes to the discoverability of your podcast. You can utilize the SEO on your website, in your show notes, and even within your episode titles.
Promote, Promote, Promote
Promoting your podcast is essential for growing your audience. You can promote your show via social media, your email newsletter, or by being a guest on other podcasts. Remember to enlist the help of your friends and family, and for more information on how to promote your podcast check out this post.
Commit to the Long Game
It’s important to recognize that growing an audience takes time and consistency. Did you know that most podcasters never make it past their 7th episode? So many get discouraged by the lack of instant growth and give up without giving it proper time to develop. Keep consistent and give yourself time. With time and the right resources, your podcast will grow.