You’ve read How to Start a Podcast in 2020, recorded your first episode, and we know you’re eager to share it with the world. However, there are some things you can do ahead of time to have a successful podcast launch.
DETERMINE YOUR BRAND AESTHETIC
Podcasts are an auditory medium, but the platforms you’ll use to promote your podcast often have a visual component. Instagram, Facebook, Twitter, Pinterest, blog posts, and even your email list all rely on images. So what do you want to communicate visually when listeners are looking at your pages? Are there certain colors that would provide context for what your show is about? Are there fonts that communicate a certain vibe? Graphics that send your message home? Spend some time determining the visual elements of your show prior to launch so that once you’re launched, you can focus your attention on promoting and recording new episodes.
CREATE A TRAILER FOR YOUR PODCAST
A great way to create buzz for your podcast is to create a trailer to promote your podcast. This can be done as a mini episode where you include the open and the close with highlights or introduction focused content. You could also use a program like wavve or headliner to create an audiogram teaser. If you want to use the trailer or audiogram on Instagram, try to limit it to :59 seconds so it can play all the way through to your followers as they scroll.
PROMOTE YOUR LAUNCH DATE
Determine when you’re going to launch your podcast, and then promote, promote, promote! This is not the time to be shy. Tell your friends and family about your show, and post about it on social media. Treat your launch as an event, and don’t make the mistake of waiting until your episodes are released before promoting your show. You want to generate buzz (and send out reminders) so that when the day comes, your audience knows to show up to the party.
LAUNCH WITH AT LEAST 3 EPISODES
What happens when you put in all the work to get people excited about your launch, and then they go to listen and there is only one episode available? They download the episode, and then have to wait until you release another to listen again. What if instead, you have three episodes available? Chances are, all the people who got excited about your show will download all three episodes. This means your show downloads will be TRIPLE what they would have been if you just uploaded one episode. Why does this matter? Initial downloads play a factor in how your podcast ranks within ApplePodcasts. So the higher your download numbers, the better chance your show has at ranking well within the app, and the easier it is for new listeners to find your show.
HAVE A BACKLOG
It is always a good idea to launch with a few episodes backlogged and ready to go in case your recording schedule doesn’t go as planned. Having a backlog will give you buffer room if you have to take a week off of recording, and you’ll be happy to have it during busy weeks.
Launching your podcast is a huge achievement, and we are here to help set you up for success. For more information about starting and growing your podcast, visit our courses!