You’ve planned out and recorded your episode, and now it’s time to release and promote your show. If you haven’t already, make sure you check out Podcasting 101 Part 1 and Part 2 for information on planning and producing your episode and the beginning phases of starting your podcast. Let’s dive into Podcasting 101 in 2020 Part 3!
Podcasts are an auditory medium, but there are a few instances where you can add in visuals to help communicate the vibe of your show. The most important of these is your cover art. Your cover art is the image that will appear alongside your episode in podcast directories and on your listener’s device when they play your show. Your cover art will serve as your first impression to your listeners and will become associated with your brand. Therefore, you want something that stands out, is easy to read, and fits with your brand.
To fit the podcast directories’ requirements, your podcast artwork should be 3000 x 3000 pixels, 72 dpi, in JPEG or PNG format, and in the RGB colorspace.
There are plenty of free resources for you to design your own cover art. One of our favorites is Canva. If you don’t feel confident in your design capabilities, it might be a good idea to look into hiring a graphic designer.
Using Hosting Services
Once you’re ready to share your podcast with the world, you’ll need to upload it to a hosting service. Your hosting service is essentially the middleman between you and podcast directories, and your podcast will live on your hosting service’s platform. Your hosting service will create your RSS feed, and automatically upload it to podcast directories (Apple Podcasts, Google Podcasts, Stitcher, etc.)
There are many different options for hosting services. Some of our favorites include:
You might be tempted to host your podcast on your own website. However, you’re better off using a hosting service. Audio files are very large, and uploading them to your own website will slow it down and potentially violate the terms and services and result in fees or even a ban. Podcast hosting services specialize in hosting and will greatly simplify the process for you.
Your hosting service will have a place for you to upload your cover art and show details, and will then take care of sharing that information with the podcast directories.
Publish Show Notes
This step is optional, but regardless of what kind of podcast you have, we recommend you take advantage of show notes. Show notes pertain to the individual episode and are a great place to list links to any resources you mention in the episode, plus links so people can find you and your guests on social media. On Apple Podcasts, you can see an episode’s show notes by clicking the “details” button. Most hosting services offer a place to input your show notes, but some use language such as “about the episode” or “episode description.”
Promoting Your Show
Your show is meant to be heard, but it can’t be heard if you don’t promote it! Social media is a great tool for promoting your show and engaging with your audience. Use it to announce when you’re releasing new episodes, share behind the scenes info, and ask your listeners what they’d like to hear more of. We recommend that you create an Instagram account, Facebook page, and Twitter account for maximum interaction. If you have a podcast for your business, also consider using Linkedin.
If you feel overwhelmed by all of the platforms, it’s completely okay to choose one to focus on. You can always add another once you’ve mastered the first. However, it’s a good idea to go ahead and create an account on all the platforms at the start to ensure that your username is available once you are ready to use it. While you can technically create a podcast without using social media, promoting your show will be difficult without it.
We also recommend that you sign up for podcast discovery platforms such as PodSearch– which is a platform designed to help listeners find your show. You want as many eyes on your show as possible, so take advantage of these types of resources.
Launching your podcast is a huge accomplishment, so congratulations for making it happen. For more in depth info about starting a podcast and earning revenue from your podcast, check out our courses!