Are you a rule-breaker when it comes to the originality of your format, theme, and episodes? You should be. After all, think of the shows you yourself enjoy the most. Don’t they “break the mold” in concept and execution? Well, as much as rule-breaking might be a good thing for creativity, it’s a bad thing when it comes to your release schedule. Again think of the shows you enjoy the most. Don’t they usually come out in a regular, predictable pattern?
There are several reasons that it’s important to maintain a consistent schedule for your episode release:
- Many of your listeners have a set of podcasts they listen to, so they count on your episodes to fall into place in a predictable place within their listening queue.
- Listeners pattern their daily and weekly lives to listen to certain podcasts at certain times (at the gym, for example, or to start their day).
- There are some listening apps with algorithms that reward consistency, meaning they will put you closer to the top of the queue because of it.
There is no “perfect” release schedule. Plenty of successful podcasts with various patterns have established a schedule that works for them:
- Daily: The Daily and Daily Boost
- Multiple releases per week: Record Decode and My Favorite Murder
- Weekly: This American Life and Freakonomics Radio
Develop a consistent plan that works for you. By creating and adhering to a consistent plan, you will have a more defined schedule on which to record, produce, and release your next episode. Too often new podcasters burn out because they try to take on too much, too soon. In building out a timetable for your production needs, you will create healthy habits around recording which will help you build momentum without overwhelm.
Sticking to a reliable schedule establishes trust with your listeners, who will begin to anticipate your upcoming episodes and consistently listen to and recommend them to their own network. When listeners can count on you to provide quality content at regular intervals, it further lends to your credibility in your niche, and keeps you top of mind when listeners are seeking their next podcast fix.
Additionally, as your audience grows, you will have more leverage to attract advertisers who will also then be able to plan their media buys around your schedule, which can lead to greater potential revenue opportunities down the line.
Building your podcast from the ground up takes time and energy, but with the right mindset heading in you can set yourself up for success from day one. Consistency in your production and release habits will help you not only maintain your sanity during the early days, but also demonstrate your reliability to both your audience and potential advertisers as you grow your brand.
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