Passion: it’s a word not just reserved for relationships and love. Passion is the fire in your eyes when you talk about a cause that moves you, or a hobby or area of expertise that lights you up. And while your passion might be different from that of the person next to you, someone you’ve never met before may feel equally as excited about the same thing.
From things like movies, traveling, history, health and wellness, politics, and even local interests, passion resides in all of us. Now, think of yours – the one thing in your life that you love to talk about and want everyone to know about. Starting a podcast is a great way for you to turn that passion into a platform you can share with people around the world.
Whether venturing into the world of podcasts for yourself or for your company, this opens a funnel of discussion between you and your audience. And since there really are no rules to podcasting, it is an exciting opportunity to bring your own spin to your chosen topic.
Just a few reasons people start podcasts:
- Teach and educate people on a given topic
- Build a community of likeminded thinkers
- Raise awareness
- Create discussions and an instant pathway for interaction
- Extra financial revenue
You may be thinking to yourself, “there are thousands of podcasts out there, why would people listen to mine?” The beauty of creating your own platform is that you can choose exactly what you want to cover and how. Your interpretation of a given subject matter could differ from that of others who cover a similar topic, and your unique spin will draw in people who appreciate your perspective.
From a business standpoint, podcasts are a great way to establish credibility with your customers and potential leads. People want to know who they are buying from, and whether you’re in a business-to-business or a business-to-consumer market – the message rings the same. Creating a podcast is a platform to not only get the company’s mission heard but to set yourself up as a trusted authority in the industry.
If your company relies on a blog to share thoughts, guidance, or important updates, you may want to consider using a podcast instead. The average podcast episode is 35 minutes long, which would roughly translate into a 4,000-word blog post. The reality is, not everyone has time or prefers to sit and read a 4,000-word post. Podcasting allows you to convey the same information in an easier-to-digest and more convenient format, helping you build a trusted relationship with your listeners in a shorter amount of time.