Do you feel like these days everyone is starting a podcast? There’s a good reason! Podcasts are continuing to rise in popularity, with Edison research reporting over 1 million podcasts as of May of 2020. That may sound like a lot of podcasts, but the reality is that podcasting is still in its infancy. Audiences are hungry for content, and the popularity of podcasts is only expected to grow.
However, the popularity of podcasts isn’t the only reason to start a podcast. Keep reading to explore more ways podcasting might benefit you and why you should start a podcast!
Podcasting allows you to establish yourself as an expert in your field. By consistently posting about your given topic, it’s only natural that people will begin to view you as an authority. If you have a business of any kind, this can be hugely advantageous. Plus, you’re bound to learn more about your subject as you post more episodes.
Podcasting allows you to speak directly to your audience, literally! Unlike blogging, podcasting relies on your actual voice. So much is communicated not by the words we say, but how we say it. The relationship between the podcast host and listener can feel personal, which allows for a sense of trust to be built. Think about the podcasts you listen to. Do you feel like you know the host? If they recommend a product or service, are you likely to trust their recommendation because you feel like you have a good sense of their character? The same experience happens when people listen to your podcast. Of course, the point isn’t simply that your listeners are likely to purchase a product that you recommend. The point is that your audience’s trust in you will give you the power to impact their lives.
Build a Community
Let’s face it. These days, people have a lot going on. Chances are, a person will be more likely to agree to be on your podcast than they are to agree to get a cup of coffee with you. By simply having a podcast, you will be able to connect with people that you might not have otherwise been able to connect with and therefore expand your network. Additionally, your listeners will almost certainly share some of your interests (otherwise, why tune in to your podcast?) Your audience will be full of like minded people that are interested in what you have to say.
No matter what your passion is, you can start a podcast about it. There are no limits on what your subject can be, and by starting a podcast you get to explore your passion in depth.
You wouldn’t be reading this article if you weren’t seriously considering starting a podcast. And we’re here to tell you: you should! Take the time to research and set yourself up for success. Create a plan. Break your plan down into actionable steps and get started creating the podcast of your dreams.
Want to learn more about how to start a podcast? Check out How to Start a Podcast in 2020 Part 1!