Do you need to have a website for your podcast? Yes you do! The good news is, your website doesn’t have to be complicated. Various platforms make building a website simple, and once it’s set up your website is easy to maintain.
BUILDING A WEBSITE
You don’t need to know coding in order to build a website. Wix and Squarespace are two beginner friendly website builders, and Wix even offers a free plan. Both options provide customizable templates and make it easy to tailor the layout, font, images, and more to match your brand aesthetic. WordPress is another free option, but requires a little more technical knowledge as well as separate web hosting.
Ideally you’ll want to purchase the domain name that matches your show. If that’s not available, another option is to add “podcast” to the end of the domain name. Both Squarespace and Wix make the purchase and integration processes simple, and there are many other options to be found online.
In addition to your podcast player, information about your podcast and where to download and subscribe, you will want to include your contact information and links to your social media. Your website should be your go-to hub for your audience to find out more about you and the best way to get in touch with you.
When you upload your episodes to your hosting service, there will be a place to write in your show notes. Show notes provide a summary of the episode, as well as links to any people or products mentioned in the episode. We highly recommend that you do not skip this step, as it will help attract new listeners as well as provide a recap for existing listeners.
You have the option to take your show notes one step further, and turn them into blog posts on your website. These blog posts are a more in depth version of your show notes, but they don’t need to be a full transcription of everything that happened in the episode. Creating a blog can be great for your podcast, because text is the #1 way to be discovered in search. What do we mean by this? Google (the biggest search engine in the world), is designed to index text. When you do a Google search for a topic or question, your results will primarily be text, with some additional media results (such as YouTube videos). This means when someone is searching for a topic, they are most likely to find a written answer. If you can draw them to your blog, you can then direct them to your podcast. Therefore your blog can be a great tool for taking advantage of search and attracting new listeners.
If writing blog posts sounds overwhelming to you, it’s totally okay to skip this step. If your time is limited, it is better to devote your energy to creating a high quality podcast rather than spread yourself thin across multiple mediums. You can always come back to this step if and when you feel ready!
Most major hosting platforms offer a podcast player that you can embed into your website, which allows your website visitors to listen via your website. If you’re posting show notes or a blog on your website, it’s a great idea to include a podcast player for easy listening. To clarify, a podcast player allows your episode to be played on your website, but your podcast is still hosted by your hosting platform.
PRODUCTS OR SERVICES
One way to generate revenue from your podcast is by offering premium content, merchandise, or other products. Maybe you offer coaching calls or an online course, or maybe you sell t-shirts with your show name. If you are selling something, it needs to be on your website!
Your website is one of the foundations for your podcast. If you’re able, set it up before you begin publishing your episodes. If you’ve already started publishing your episodes, it’s never too late to create your website! Remember, you will continue to learn and grow, and it’s okay to make changes along the way.
For more in depth information about building a website and growing your podcast, check out our courses! In addition to unlimited access to our in-depth video courses, StartAPod users have access to discounted hosting, easy to purchase gear, and an exclusive pathway to connect podcasters with potential ad revenue from our podcast advertising agency’s clients. Feel free to reach out to us with any questions at email@example.com– we’re here to help!